Lee Rodrigues

Thursday, January 25, 2007

Critical Reading: Why Journalism Matters By Brian McNair

McNair's essay gives a good overview of journalism. He discusses the ways in which journalism is consumed by the public with a fouc on technology. He talks about how the fist television broadcast of news in the UK was on the BBC, a company constituted as a public service funded by public taxation. The BBC took its role as public service provider and interpereted it as meaning providing the public with information. They devoted much of their air time to news and current affairs, not only on television but also on radio.
The BBC also produces regional and breakfast news shows. The regional shows act like regional newspapers, presenting kocal news to local people. Breakfast television was peoples way to see news first thing in the morning. Mcnairs essay discusses owner ship quite a lot, telling the reader who started what trends for example BBC were the first company to produce a breakfast news programme followed by TV-AM.
The reading almost compares the internet to teletext, while teletext limited computer users have access to almost an infinate amount of information. From bulletin boards to news site and also gossip pages. McNair mentions how the emergence of the internet has caused people to fea rthe death of print.
Consumption is a very large part of what Brian McNair is writing about he lists both circulation figures for newspapers and also the audience for British newspapers. This is helpful to the reader as it enables them to see facts and figures which ellaborates on what the writer is trying to say.
McNair discusses the feminisation of journalism, he reports how more and more women are gettinginto the profession whih was once male dominated. In some cases women earn 25% more than men. Something which would have been un thought of in day gone by.
Journalism's social role is also a major topic in this essay. McNair tells of how 80% of adults read at least one national newspaper and he views journalism as one of the 'key social and cultural forces in our society'. Since this was written I am sure the figures would have changes as more and more people read online editions of their chosen newspaper.
I think McNairs work is very interesting, it gives a good insight into the wa that media is consumed in the UK. It also talks of their social influence and the trend setters of the media industry. It is quite a good introcution to journalism.

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